The advent of Midwest Radio signalled a rejuvenation of life in the west of Ireland. The stations ethos of providing a truly local service-where the listener comes first-has been directly responsible for making the station one of the most listened to services in Ireland.
The station always strives to be unique and usually succeeds. Whilst highly aware of its responsibilities regarding public service broadcasting the medium is driven by a yearning to deliver a service that is truly at the grassroots of the people it serves.
What other station in the world would consider bringing a sod of turf to New York or transmitting Mass from the top of a mountain? |